Triathlon Business International conference 2014

Listening to keynote speaker Alan Abrahamson on the future of sports journalism. Alan started by talkign about the challenges, gave out some great numbers on mobile adoption and usage, especiall, and asked how many of the audience were prepared to pay for content, none apparently.

Alan talked about his next big assignment and the challenges of covering the Sochi Winter Olympics, give the expected mobile coverage and usage, his main points were:

  • Writing for mobile consumption is different 4-6 paragraphs at most.

  • Everybody already knows what, you have to concentrate on why and how

  • Way harder to write shorter than longer, way harder

  • You have to be able to tell a story between two people. Life is all about relationships