Anyway, some of my friends are quite sceptical, even dismissive of brand loyalty programs. I'm big a on few Hilton Honors, Hertz #1 and American Airlines are my favorities as I used to be a serial traveller.
This week my American Airlines programme paid off big time. I've been a AA Executive Platinum member for probably 4-years, if not more. For my trip back to the UK from JFK I'd used one of my electronic VIP one-way upgrades to go from discounted economy to business class. How delighted was I when I got to the gate to hear my name called and I'd been bumped from business to first, very nice.